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| '_ \ / _ \| |/ _` |/ / _` | |_| |/ _ \ '_ \| '__/ _ \/ __| '__/ _ \/ _` | __| \ \ / / _` | / __/ _ \| '_ ` _ \   _____  | |_| |_ |_ \| || |_| | | (_) |/ _ \  / /    __) | || |_| '_ \  | | '_ \| || |_ 
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		<div class="seo_title">Fiebre Creativa | Nuestra historia contada día a día - Fiebre Creativa</div>

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                                        <div class="breadcrumb"> <div class="breadcrumbs"><div class="breadcrumbs_inner"><a href="https://www.fiebrecreativa.com">Fiebre Creativa</a><span class="delimiter">&nbsp;/&nbsp;</span><span class="current">Blog</span><span class="current"> (Página 13)</span></div></div></div>

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						<h3><a href="https://www.fiebrecreativa.com/5-tips-para-crear-un-logo-memorable/" title="5 tips para crear un logo memorable">5 tips para crear un logo memorable</a></h3>
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									<a class="post_author_link" href="https://www.fiebrecreativa.com/author/gabi/">
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									<span>gabi</span></a>
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								<span>23.07.2015 </span>
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                        <p class="post_excerpt">


Hay pocos logos que están en todas partes al igual que el de McDonald’s o Coca Cola. ¿Cómo puedes convertir un logotipo sencillo en algo que será una parte permanente del léxico cultural?

Haz el logo consistente con tu marca y asegúrate que se alinee con el mensaje y valores que quieres impartir a tus clientes. ¿Cuáles son las características centrales de tu empresa? Lo logos más memorables expresan eso.

Hay algunas estrategias que te ayudarán a llegar ahí:

- Simplicidad. Hace mucho tiempo, el logotipo de Apple tenía varios colores. Hoy en día se maneja un diseño en blanco y negro, muy...</p>
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						<h3><a href="https://www.fiebrecreativa.com/como-disenar-un-empaque-ganador/" title="Cómo diseñar un empaque ganador">Cómo diseñar un empaque ganador</a></h3>
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									<a class="post_author_link" href="https://www.fiebrecreativa.com/author/gabi/">
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									<span>gabi</span></a>
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								<span>23.07.2015 </span>
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                        <p class="post_excerpt">El empaque es una herramienta estratégica de ventas, además de una garantía de seguridad. El contenedor del producto da rostro, cuerpo y personalidad a lo que vendes y materializa tu marca, equiparando en relevancia la calidad estética a la funcionalidad del recipiente. Por lo tanto, una caja, bolsa o envase debe verse bien e inducir a la compra, pues nunca tendrás otra oportunidad para acaparar el impulso que cuando el cliente se encuentra frente a tu producto.

Para lograrlo, hay que comprender cómo integrar contenidos con una composición impecable. Después, ver al empaque como un elemento plástico que encara al mercado...</p>
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						<h3><a href="https://www.fiebrecreativa.com/estrategia-de-comunicacion-para-conseguir-franquiciados/" title="Estrategia de comunicación para conseguir franquiciados">Estrategia de comunicación para conseguir franquiciados</a></h3>
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									<a class="post_author_link" href="https://www.fiebrecreativa.com/author/gabi/">
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									<span>gabi</span></a>
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								<span>23.07.2015 </span>
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                        <p class="post_excerpt">La estrategia de comunicación es una parte esencial del plan de marketing que un franquiciador debe elaborar para penetrar en el Mercado de la franquicia y conseguir sus objetivos de expansión. Me siento incapaz de explicar en 500 palabras cómo debe definirse completamente dicha estrategia, pero si que al menos quiero poner el foco en un par de ideas muy importantes: el mensaje y la intensidad en la comunicación. ¡Vamos al lío!

Lo primero es pensar bien el mensaje que vamos a lanzar al Mercado de la franquicia, valorando muy bien: “lo que somos”, “cómo nos ve el Mercado” y “lo...</p>
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						<h3><a href="https://www.fiebrecreativa.com/rutina-diaria-para-maximizar-tu-productividad/" title="Rutina diaria para maximizar tu productividad">Rutina diaria para maximizar tu productividad</a></h3>
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									<a class="post_author_link" href="https://www.fiebrecreativa.com/author/gabi/">
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									<span>gabi</span></a>
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								<span>23.07.2015 </span>
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                        <p class="post_excerpt">En 1918, Charles M. Schwab era uno de los hombres más ricos del mundo. Fue presidente de la Bethlehem Steel Corporation, el mayor constructor naval del mundo y el segundo mayor productor de acero en América en ese tiempo. Alguna vez el famoso inventor Thomas Edison se refirió a él como “el competidor maestro”, pues constantemente buscaba una ventaja sobre la competencia.

Un día, en su búsqueda de técnicas para aumentar la eficiencia de su equipo y descubrir mejores formas de hacer las cosas, Schwab organizó una reunión con un consultor de productividad muy respetado llamado Ivy Lee.

Lee era un exitoso...</p>
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